Photo by Laenulfean http://www.flickr.com/photos/laenulfean/ OpinionLab, Foresee Results, Give the Voice of The Customer. Or use Tealeaf, Coradiant; Experience Will be measured! And if you have The budget for Omniture or Even ComScore Webtrends or then Coremetrics will Your metrics needs Grandly fulfill! Or if you’re cheap, It’s not a leap, Google can too, Give stats to you. Klout is a treat While people tweet See influence Of audience! Measure, measure, measure, […]
Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images Get yourself Marketing Automation, Start the process right, Make sure that You and your Sales are all aligned. Get yourself Marketing Automation, Have your content shine Write to your Personas each and every time. Nurture leads with some good campaigns So your white papers are read. Host some relevant webinars Or give podcasts instead. Through the months […]
Following a last year’s mischief, we are posting holiday carols for the tech/marketing/social crowd. With such hits as O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we decided to give this year some spirit lifting anthems. Here’s the first carol for 2010: Sung to the tune of “The Twelve Days of Christmas“ On the first day of Foursquare, my true love gave […]
It’s been a bit busy in the Marketing Automation world, and before we realized it, almost a month has passed since our last blog entry. Here’s to the final days of 2010; may they end up successful for you, your organization and of course, your loved ones. The important thing is to be grateful for what you have, the strength to strive for what you […]
Campaigning is Marketing, of course – no one is going to argue against that. And in the United States, one may indeed argue that politics is the ultimate form of marketing – finding a need and delivering it. However, the exchange is not purely monetary and it is a challenging process to “make the deal” that opens to doors for the delivery of the need. […]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 17th. This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSot, and NetProspex on making this year’s Awards a success. Additionally, […]
At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities. Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed. Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a […]
The end of September brings us the beginning of a great new event – Elevate 2010, the Pardot users’ conference, held in Atlanta, Georgia. Pardot was there in full force with a healthy audience of users and partners who gathered to learn more about this affordable marketing automation platform. David Cummings (@david_cummings) delivering the keynote at Pardot’s Elevate 2010 Following David’s keynote, Reem Bazzari and Deepali Szczesny of SugarCRM spoke of their company’s […]
Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform. One of the most important questions he asked is “Should you look at Marketing Automation options first?” There’s at least one Marketing Automation vendor out there that says it’s […]
This Labor Day is not like most – with economic uncertainty in the air, there is genuine fear that it will be a long time before our challenges are resolved. This is not a time to sink back and feel sorry for ourselves but to reaffirm our collective commitment to the dignity of work and the importance it has in our society. While many realize […]