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10+ Years Later, Clue Unglues

[amazon ASIN=”0465018653″]The Cluetrain Manifesto 10th Anniversary Edition[/amazon] was written by Rick Levine (@ricklevine), Christopher Locke (@clockerb), Doc Searls (@dsearls), David Weinberger. For those of you who never read it, let’s cut to the chase… Blame it on us for actually waiting a year after this anniversary edition was released. Also scold us for not reading the [amazon ASIN=”0738204315″]original [/amazon]eleven years ago. But the newer edition is a disappointment. Not because the original 95 Theses have […]

Posted: 08/30/2010
Under: B2B Marketing, Book Review, Marketing

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The Leads are Beautiful, Wish You Were There…

We’re taking a break from a multi-paragraph blog this week, and we’re not going to go on any major Marketing Automation diatribe, but – If you haven’t been on vacation this summer, you should leave and go on it. However, you could rest a lot better on the beach if you had already shored up your lead management process and had implemented a marketing automation system […]

Posted: 08/23/2010
Under: Lead Managment, Marketing, Marketing Automation, Sales

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5 More Challenges for Sales & Marketing Alignment

Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment. Aligning those departments is not that easy so you’re not getting off the hook just yet. This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]

Posted: 08/16/2010
Under: B2B Marketing, CRM, Marketing, Metrics & Measurement

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5 Challenges for Marketing & Sales Alignment

More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you […]

Posted: 08/09/2010
Under: Leadership, Marketing, Sales

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LeadsCon, Day 2: Any Marketing Automation in There?

Day 2 The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. During a session called “The Billion Dollar Business?”, panelist Brett Markinson, Co-Founder and Chairman of HauteLook, Inc., spoke of natural language bots that would help qualify individuals for conversion; but the best session of the entire conference, from a B2B perspective, was titled “How to […]

Posted: 07/28/2010
Under: B2B Marketing, B2C Marketing, Campaign Management, Marketing, Marketing Automation, Sales

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LeadsCon, Day 1: Any Marketing Automation in There?

Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions. Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists. This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world. The event was focused towards the B2C marketing world, where a […]

Posted: 07/28/2010
Under: Advertising, B2B Marketing, B2C Marketing, Demand Generation, Email Marketing, Lead Managment, Marketing, Social Networking

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What Will LeadsCon Offer Marketing Automaters?

The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest. Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed […]

Posted: 07/26/2010
Under: B2B Marketing, Lead Managment, Marketing, Metrics & Measurement, Optimization, Search/SEO/SEM

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Happy Third “Blogiversary”

This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]

Posted: 07/19/2010
Under: B2B Marketing, Blogging, C4ISR Marketing, Marketing, Marketing Automation, Metrics & Measurement

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8 Reasons Startups Need Marketing Automation

Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]

Posted: 07/12/2010
Under: Business Intelligence, Campaign Management, CRM, Demand Generation, Entrepreneurship, Lead Managment, Marketing Automation, Metrics & Measurement

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Dave Rudolph is Right – Marketing Matters

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today. Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!

Posted: 07/02/2010
Under: Humor, Marketing, Marketing Automation, Metrics & Measurement, Video

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10+ Years Later, Clue Unglues

The Leads are Beautiful, Wish You Were There…

5 More Challenges for Sales & Marketing Alignment

5 Challenges for Marketing & Sales Alignment

LeadsCon, Day 2: Any Marketing Automation in There?

What Will LeadsCon Offer Marketing Automaters?

Happy Third “Blogiversary”

8 Reasons Startups Need Marketing Automation

Dave Rudolph is Right – Marketing Matters

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