If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm. From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards. There will be a great mix of marketing and tech professionals, so it will be a night to remember. […]
Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]
modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]
Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]
John Jantsch‘s Duct Tape Marketing is a great blog and he reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association. He also missed out on this year’s annual conference, where he would have seen the above skit. Thank you to John for the reminder!
Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. An impressive panel of judges is being assembled from the wide spectrum of the […]
Poor T-Mobile. First they lose all the Sidekick data from their Microsoft-hosted server. Then people scoff at their offer of $100 or to comp a free month for users. Then they allow customers to get out of the contract without penalty. Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage. $100 million worth of headache, embarrassment, […]
Continuing the initiative and tradition started last year, the Marketing Consigliere invites you to nominate the business to business entity that should be recognized for its use of Twitter in 2009. The panel of judges and nomination rules will be posted shortly. So if you are interested, start paying attention to tweets from B2B companies to get ideas on who you would like to nominate for showing leadership with Twitter. The hashtag […]
After seeing the cover “Should Business Embrace Social Networking?” in the June 2009 EContent Magazine, The Marketing Consigliere was considering making this his shortest blogpost ever by simply saying “Yes,” but decided to read the article to see what a magazine focusing on online content had to say about social networking. Actually, it’s quite a good and concise article written by Carolina K. Reid and is good for a […]
In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.” Certainly social media has made […]