AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States. The Marketing Consigliere was flattered to be asked to judge this year’s M Awards and […]
This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]
The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]
So much flap has been in the press regarding behavioral targeting and privacy. Most of the flap has been on the B2C side of things – which is to be expected when you are dealing with naive, impulsive consumers. Advertising is painted as the boogeyman in this situation and vast data mining conspiracies are hinted at by those that purportedly champion individuals and freedom. Should […]
SearchCRM.com has named its Products of the Year for 2008. This is the fifth year that SearchCRM.com has been helping sort out the playing field for Marketing and Sales executives who need to understand the pros and cons of various platforms out there which help their enterprise become more net-centric. Using Marketer-friendly criteria of Innovation, Performance, Ease of Integration, Ease of Use, Functionality, and Value, along with a marketing technology “dream team” (sans […]
Yesterday the Marketing Consigliere sent an email to someone he hopes to blog about in the near future, and he realized what he wrote about to this person would be good for many in his audience today. Since Twitter adoption is gaining momentum, it makes sense to share some lessons to keep your microblogging learning curve shorter. If you wish, you can go to the Twitter Fan Wiki and […]
Bob Gourley, whose blog CTOVision is geared towards CTOs, CIOs, and Federalistas, has shared a great whitepaper draft that I encourage CMOs to read and think about. In “Cloud Computing and Net Centric Operations,” he sets the tone for where the Office of the Secretary of Defense (OSD) and the Assistant Secretary of Defense for Networks and Information Integration (ASD NII) need to enable the best available technologies for mission critical tasks. […]
Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]
When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria. Audits are important to client companies that use outsourcing services which impact their control of processes and data. The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of controls that are operating within their applications and the fitness of […]