Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco: I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the […]
Gumdrops by terren in Virginia No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits. One of the most interesting things he shared was the list of the most popular keywords used that are linked […]
“Candy” by livingonimpulse We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1: Keynote 1 Larry Augustin, CEO of SugarCRM, started things off with a message of “The Future of Business is Open,” vowing to steward […]
Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses. For now, it seems as though the most common applicaiton of QR codes is on display advertising. So what can you do with them? What is exactly is a QR code? First think “bar code” which are one-dimensional (1-D) representations of data in […]
Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform. One of the most important questions he asked is “Should you look at Marketing Automation options first?” There’s at least one Marketing Automation vendor out there that says it’s […]
Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment. Aligning those departments is not that easy so you’re not getting off the hook just yet. This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]
Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]
Disclosure: A copy of this book was provided at no charge by the authors Think Outside the Inbox was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot. In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are many […]