Disclosure: A copy of this book was provided at no charge by the authors [amazon ASIN=”0615361811″]Think Outside the Inbox [/amazon]was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot. In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are […]
Laura Fitton (@pistachio), CEO of oneforty starting off TWTRCON (photo courtesy of Benjamin Jones (@benjajones) of Demosphere) Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses. Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize […]
Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena. He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area. So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]
video montage of Glengarry Glen Ross courtesy of walkingf00l The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing. By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts. By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]
The Marketing Consigliere is happy to say that his blog was folded into the Allinio website – Allinio being a company that helps organizations plan, implement and execute marketing automation projects (run by The Marketing Consigliere, of course). The blog content will not change; it will be yet another resource that Allinio has to offer its clients. (And from a branding perspective, how can you replace a […]
In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]
As a bambino, The Marketing Consigliere was enrapt with the stories of Rudyard Kipling, and he recalls the serious excitement of his endeared work, Rikki-Tikki-Tavi. But as a young man, he found other things to hold his attention, and mongooses soon joined badgers, wolverines, and dingoes as vicious little varmints not to worry about in a digital world. Lo and behold, the mongoose has reared its pesky, furry […]
