Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment. Aligning those departments is not that easy so you’re not getting off the hook just yet. This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]
More and more organizations are realizing that the talent and resources of Marketing need to be “reeled in” to support sales. While “branding” is important, remember this: A brand is merely the promise of an experience. In order to experience the brand, one must generally purchase the product or service of the brand. In order to purchase the product or service of the brand, you […]
Day 2 The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. During a session called “The Billion Dollar Business?”, panelist Brett Markinson, Co-Founder and Chairman of HauteLook, Inc., spoke of natural language bots that would help qualify individuals for conversion; but the best session of the entire conference, from a B2B perspective, was titled “How to […]
Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions. Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists. This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world. The event was focused towards the B2C marketing world, where a […]
The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest. Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed […]
This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]
The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today. Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation. Thank you to Eloqua and Dave Rudolph for sharing this!
This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]
Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week [amazon ASIN=”0615361811″]Think Outside the Inbox[/amazon], [amazon ASIN=”0615361811″]a book you can purchase[/amazon], was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. […]
Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]