This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]
The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations. Those apps were primarily mobile extensions of CRM applications, for use by salespeople. There are few more to talk about, each more suitable for the marketing side of an organization. Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]
Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]
Marketing to specific demographic segments presents very interesting challenges. Marketing to women is something of which The Marketing Consigliere admits he knows little; it’s hard enough as a male to figure out women sometimes in any situation, let alone a marketing one. So since The Marketing Consigliere can be a rascal sometimes, he will say something “politically incorrect” and then get on with business: If […]
Sung to the tune of the carol “O Little Town of Bethlehem.” O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]
Chi ride de venerdi piange di domenica. He that sings on Friday, will weep on Sunday.
A nemico che fugge, ponti d’oro. Build a fleeing enemy a bridge of gold.
TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company. A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]
The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing. First was a much needed break on Block Island, twelve miles off the coast of Rhode Island. Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream. While you can go […]