Keeping up with Marketing trade publications is difficult, but it is often the best way to keep from lagging too far behind when it comes to knowledge of the latest and greatest applications that Marketers can use. It’s also important to check niche technology publications to see what may be coming down the horizon. In the October 2009 issue of Speech Technology, there was a short […]
A nemico che fugge, ponti d’oro. Build a fleeing enemy a bridge of gold.
Continuing the initiative and tradition started last year, the Marketing Consigliere invites you to nominate the business to business entity that should be recognized for its use of Twitter in 2009. The panel of judges and nomination rules will be posted shortly. So if you are interested, start paying attention to tweets from B2B companies to get ideas on who you would like to nominate for showing leadership with Twitter. The hashtag […]
As in the past, the Marketing Consigliere has emphasized the lessons learned from our great military that can be translated into the business world, most notably, the adoption of technologies and practices that allow for the efficient gathering, storing, analyzing, sharing and acting upon data. Sometimes he refers to a defense trade publication that specifically covers such things C4ISR Journal, published by Army Times Publishing, where he […]
Web Analytics 800-pound gorilla Omniture was picked up this week by 1,600-pound solutions provider Adobe for a mere $1.8 billion. This was a fantastic development for network-centric marketers and hopefully will set the stage for things to come regarding behavioral marketing and campaign management. Despite the wailing and gnashing of teeth by the “creative” camp, metrics are here to stay and will continue to drive marketing efforts, which are increasingly Network Centric. Now […]
As time moves on, there are certain things we should not fail to remember, no matter how distracting our lives and nation may get… May the families of those who perished on September 11, 2001 find peace and strength to keep living. And may the rest of us live our lives honorably and enjoy the freedoms that so many others do not have or want […]
eMarketer fanfared the results of a MailChimp survey result this week. There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively. AOL is included in the report, although its services are not free; the email is part of the overall package. Of those users, however, which are the most “engaged” with their email? We predict that people will use free email, even in business situations, […]
TapMetrics, Inc. is a “Northern-California/Washington DC-based start-up” that develops analytic dashboards allowing marketers to better understand what users are doing with their iPhone applications (other mobile platforms are slated for the product roadmap). The Marketing Consigliere met Christopher Brown, TapMetrics’ CEO at the recent TechCocktail DC event and was enthused to learn about this company. A quick demo convinced him that TapMetrics is going in the right direction. A simple Google search results […]
The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing. First was a much needed break on Block Island, twelve miles off the coast of Rhode Island. Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream. While you can go […]
For two years now, the Marketing Consigliere has been bringing his insight on Net-Centric Marketing. Buon Compleanno to his blog and thanks to you all for continuing to read it.