modified Creative Commons from Sidewalk Flying In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an […]
Creative Commons by Schlüsselbein2007, Flickr.com In the Year of Our Lord Sixteen Hundred Twenty One, a humble group of English and Native Americans gave thanks for surviving the elements of the New World and for the bounty of the land. It was a simple gathering – no parades, no football, no flyers advertising extended store hours and sales. Most of us probably can’t begin to […]
Using a virtual to real-world conversion mechanism, the location of Second Life avatars is converted to locations on the map of The Hague. Carrying a GPS device, a group of walking tour participants will explore the real-life manifestation of the virtual world, interacting with the avatars in their vicinity. (Creative Commons by Overig on Flickr.com) The Marketing Consigliere does not make it a habit to […]
Chi ride de venerdi piange di domenica. He that sings on Friday, will weep on Sunday.
John Jantsch‘s Duct Tape Marketing is a great blog and he reminded the Marketing Consigliere that he needs to renew his membership in the Businesss Marketing Association. He also missed out on this year’s annual conference, where he would have seen the above skit. Thank you to John for the reminder!
While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy. If you go to their website […]
This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing. EmotionML may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting […]
Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. An impressive panel of judges is being assembled from the wide spectrum of the […]
Ok, no marketing pontification with this blog post. Just old fashioned fun. For those of you that know the Marketing Consigliere, you know he recently sported a beard and the feedback has been positive. The Marketing Consigliere is humbled that people would compare him with the likes of: Sir Sean Connery; King Leonidas from the movie “300” (played by actor Gerard Butler); Tevye from the movie “Fiddler on the Roof” […]
Poor T-Mobile. First they lose all the Sidekick data from their Microsoft-hosted server. Then people scoff at their offer of $100 or to comp a free month for users. Then they allow customers to get out of the contract without penalty. Now T-Mobile is the defendant in two class-action lawsuits accusing them of misleading users with regard to the integrity of their data storage. $100 million worth of headache, embarrassment, […]