Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants. Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And […]
I confess to reading carbon-based media, holding it in my hand, and actually enjoying it. I also confess to hanging out with geeks, being nice to them, and actually listening to them (but I still will not say that I myself am a “geek”). Lastly, I confess to making huge leaps of faith on occasion when making certain statements regarding that in which what I […]
Today I’m flattered to be a guest blogger on Geoff Livingston’s The Buzz Bin. He and I have briefly discussed the collective rise in power of bloggers, another manifestation of the “wisdom of crowds” concept. Bloggers are achieving credibility – all in just a few years. I encourage you to read Geoff’s blogs and if you ever get a chance, hear his impassioned speaking about business […]
With Voice over Internet Protocol (VoIP) and a headsets or microphone, users will be able to place free calls to U.S. and Canadian phone numbers over their computers – the catch?- Pudding Media’s voice recognition powered ad serving system will deliver ads during the conversation on their computer screen. Similar analytics are already in use with textual data; Google’s Gmail delivers advertisements upon analyzing text in the […]
Sensor technology is paving the way for innovative advertising. Travelers passing through Houston, Orlando and Miami’ s main airports will now be able to activate ads simply by walking near a wall. On these walls are oversized ads that will roll, courtesy of JCDeacaux North America, the agency, Orbitz, the advertiser, and Monster Media, the technology provider of the “MonsterVision” advertising system. MonsterVision was unleashed earlier this year […]
Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]
Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]
A couple weeks back, the Web Analytics Association hosted a webinar entitled “Web Analytics is Easy!” along with Eric Peterson’s Web Analytics Demystified. The title was ironic on purpose. Web analytics is complicated and just beginning to evolve. One of the most interesting slides called “Web Site Optimization Ecosystem Technology” prompted me to do a little quick and dirty research. The idea of the slide was that pure web analytics tools measuring […]
We have all called customer support lines and have heard the caveat that our calls may be recorded for “quality monitoring.” Sometimes it’s reminded us to be a little more selective with the words we use to describe our joys at being inconvenienced. Most of the time the admonition is ignored as we immediately push our case down the throat of some poor lowly paid […]
I’ve set up a “lens” called “C4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]