Here are a couple of excerpts from articles that The Marketing Consigliere read over the holiday weekend. “Marketing as a whole must get smarter – not only search. Mass marketing has long fallen from favor, yet we are inundated no less than ever with masses of irrelevant marketing. Personal empowerment can be built only with tools that deliver offers and information of high personal relevance. […]
Fra il dire e il fare c’e’ di mezzo il mare. An ocean lies between what is said and what is done.
Chi pecora si fa, il lupo se la mangia. Those who make themselves sheep will be eaten by the wolf.
The Marketing Consigliere recently attended a luncheon hosted by the DC Ad Club. The two speakers, Brian Reich and Dan Solomon, were presenting their new book, [amazon ASIN=”B001BMMGJO”]Media Rules! – Mastering Today’s Technology to Connect With and Keep Your Audience[/amazon]. He bought the book, had the authors autograph inside the cover, and proceeded to read it. Here are his thoughts: The byline “Mastering Today’s Technology…” raised his hopes but it […]
Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]
Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded me of my blog entry just a couple of weeks ago about what I call the “Digital Leadership Vacuum.” Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.” The surge in EMM and MRM is going to drown their careers if they don’t watch out. The […]
Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ”Democrats Face Questions from Internet Users in Unorthodox Format.” While it’s too early to say whether YouTube and Web 2.0 are a “flash in the pan” (I don’t think they are) , it struck me funny that it was considered “unorthodox.” True, Webster’s defines the word […]