The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
The Marketing Consigliere had a slow week because he has been the Chair of the 2008 Mid-Atlantic Business Plan Competition. It was a great event and if you have a collegiate business plan competition near you, he encourages you to support it however you can. Many thanks to the amazing student teams, the McDonough School of Business at Georgetown University, the MIT Enterprise Forum of Washington-Baltimore, the judges, and sponsors. Now The […]
Val più la pratica della grammatica. Experience is more important than theory.
OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]
Tanti galli a cantar non fa mai giorno. Many roosters don’t make the morning come earlier.
There are days The Marketing Consigliere misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing! It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]
Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing. Of particular note is a slide presentation of his personal predictions of change […]