“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with. The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]
The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems. He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]
La ragione è del piu forte. Contra la forza la ragion non vale. Might is right.
Il diavolo fa le pentole ma non i coperchi. The devil teaches us his tricks but not how to hide them.
Yesterday the Marketing Consigliere sent an email to someone he hopes to blog about in the near future, and he realized what he wrote about to this person would be good for many in his audience today. Since Twitter adoption is gaining momentum, it makes sense to share some lessons to keep your microblogging learning curve shorter. If you wish, you can go to the Twitter Fan Wiki and […]
Quando il gatto manca, i topi ballano When the cat is not here, the mice will dance
The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane. While much fuss is heard about Silicon Valley, the real center of the Internet universe was and still is the Washington DC area. About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector. Among the Internet […]
Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]