Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be. Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]
It was 40 years ago that the above photograph was taken by the Apollo 8 astronauts Jim Lovell, Bill Anders and Frank Borman. That picture helped soothe a world that saw a lot of turmoil that year and made a lasting impression on a young Italian-American boy. Looking back as a man now older than those brave astronauts were when they took their perilous journey into the unknown, the Marketing Consigliere […]
“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous. With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]
The Marketing Consigliere has had to “whack” decent salespeople for business reasons. He recently led a discussion in LinkedIn regarding valid reasons for terminating salespeople who were actually hitting their numbers. Kevin Dunal, President of Oculus Info Inc. presents a valid ROI argument for optimizing your sales team. “…I have seen this happen which in my mind is justifiable, is the case of redeploying head count to a larger […]
Francisco Goya, Los fusilamientos del tres de mayo, 1814 Museo del Prado, Madrid The Marketing Consigliere posed that question to the Chief Marketing Officer (CMO) Network group in LinkedIn. Mark Chmiel, an EVP and the Chief Marketing & Innovation Officer at Denny’s, had this to say: “I think quite the opposite–the CMO is becoming more important and influential. The key is to have a very strong working relationship […]
Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]
The Mortgage Industry. The Finance Industry. The Automotive Industry. What’s next? Before the world focused on these stumbling leviathans, there was talk about another tech “bubble” and how it would pop. Any collateral damage from a tech meltdown pales in comparison to the catastrophe in the “industrial age” sector. Yes, the VCs have tightened up again and many entrepreneurs are stamping their feet because their […]
Siccome la casa brucia, riscaldiamoci. Since the house is on fire let us warm ourselves.
Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways. This week, when many of us were being thankful and looking forward to a better future, reality blasted back in. The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]
The Marketing Consigliere has been trying to build up his Twitter list of followers and followees, and had a friend that was following both Hillary Clinton and Barack Obama. So he checked out their Twitter profiles and noticed something odd… Senator Clinton stopped tweeting on October 30th and (now) President Elect Obama stopped tweeting on November 5th, the day after he won one of the most exciting elections in United States history. It’s […]