Holiday Carol: S-E-O, S-E-O, S-E-O!

Holiday Carol: S-E-O, S-E-O, S-E-O!

Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Too Many “Gurus” Who Don’t Know the Basics

Too Many “Gurus” Who Don’t Know the Basics

Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be.  Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]

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