Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation. Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo. Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]
Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]
There was a big announcement at the end of last week that seemed to be missed by a lot of people in the marketing technology space, perhaps due to the upcoming summer weekend or one of the many political scandals and debates going on in this country. But first, a prologue- let’s wind the clock back a little. Recently, Focus asked, “Backed by Google and Salesforce, is HubSpot poised to be a […]
Gumdrops by terren in Virginia No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits. One of the most interesting things he shared was the list of the most popular keywords used that are linked […]
Once again, it’s time for the B2B Twitterer of the Year Awards. Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 17th. This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSot, and NetProspex on making this year’s Awards a success. Additionally, […]
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, […]
Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world. The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace. Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – With Attensity’s […]
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]
Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]