With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions. Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]
If you’re in Washington, DC on the evening of February 9th 2010, you may want to come over to Gua Rapo in Arlington to the Capital Cabal networking event from 5:30 to 9:30 pm. From there we will be tweeting the winners of the 2009 B2B Twitterer of the Year Awards. There will be a great mix of marketing and tech professionals, so it will be a night to remember. […]
Creative Commons by whatleydude, Flickr.com With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms. However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing […]
Marketing to specific demographic segments presents very interesting challenges. Marketing to women is something of which The Marketing Consigliere admits he knows little; it’s hard enough as a male to figure out women sometimes in any situation, let alone a marketing one. So since The Marketing Consigliere can be a rascal sometimes, he will say something “politically incorrect” and then get on with business: If […]
Creative Commons by Habi, Flickr.com Sung to the tune of “Winter Wonderland.” Email comes while you’re driving Contract in, business thriving, Up in your HumVee, With Bluetooth hands-free, Talking in a mobile wonderland. Hear some tunes while you’re texting, Crowdsource peeps, “What’s the next thing?” You’ll download it hence, For ninety-nine cents, Talking in a mobile wonderland. For the iPhone we can build a […]
Sung to the tune of “Let It Snow.” Oh, your email campaign was frightful, And your sales department’s spiteful, Because the leads you give them blow, S-E-O, S-E-O, S-E-O! And if your social media guru Has done nothing more than screw you Get your keywords all in a row, S-E-O, S-E-O, S-E-O! S-E-M costs you much too much Though you can show the boss R-O-I […]
Sung to the tune of the carol “Adeste Fideles” (O Come, All Ye Faithful). Eloqua Fideles potens efficax, Ventum, ventum ut vestrum website. Factus vidéte, Regem Venalicium! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! Cantet nunc io chorus vendelorum cantet nunc aula gubernatorium: Gloria in excelsis venditio! Veníte nurtureus, Veníte nurtureus Veníte nurtureus Prospicio! The Marketing Consigliere requests that Latin teachers refrain from putting a […]
Sung to the tune of the carol “O Little Town of Bethlehem.” O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]
Not to be discouraged by the cafone mentioned in a previous blog, the Marketing Consigliere reminds you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. THE DEADLINE IS THIS FRIDAY SO NOMINATE A B2B COMPANY NOW. The B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. There are already some interesting nominations, […]
