Fa I fatte e no parole. Do it. Don’t talk about it.
The Marketing Consigliere recently blogged about “Twitter Envy,” but since he was already on Twitter approaching two years, can’t say he remembers knowing enough about Twitter to be envious of it before he started dabbling in it. And being a B2B Marketer, he had never heard of SXSW until he started using Twitter (Come to think of it, Twitter has really expanded his horizons since […]
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics. MutualMind, a Richardson, Texas-based startup, […]
Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II. Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized. And when he was running the B2B Twitterer of the Year […]
Just a week after a great time at Eloqua‘s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter […]
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate. Joe Payne, CEO of Eloqua, […]
The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations. Those apps were primarily mobile extensions of CRM applications, for use by salespeople. There are few more to talk about, each more suitable for the marketing side of an organization. Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]
Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]
Credit: NASA/GSFC A little less than a month ago when The Marketing Consigliere invited you to a networking event, he forgot that there was someone out to throw a monkey wrench in things. That someone is not a Capo or another family’s Consigliere. Actually, it’s Old Man Winter. His “Snowpocalypse” that has been hitting the East Coast, and in particular, the Washington, DC area, has really cramped just about […]
SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up. But this year, The Marketing Consigliere will not critique the ads; he is not […]