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Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]

Posted: 06/30/2010
Under: Marketing, Marketing Automation, Mobile, Net-Centric Marketing, Optimization

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You Don’t Have to Be a Genius to Know Marketing Automation

Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week [amazon ASIN=”0615361811″]Think Outside the Inbox[/amazon], [amazon ASIN=”0615361811″]a book you can purchase[/amazon], was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. […]

Posted: 06/28/2010
Under: B2B Marketing, Book Review, CRM, Demand Generation, Marketing, Marketing Automation, Metrics & Measurement

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2 Biggies That Make Snailmail Intelligent with Intelisent

Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]

Posted: 06/21/2010
Under: Campaign Management, Demand Generation, Marketing, Metrics & Measurement, Optimization

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Pardot Execs Help You “Think Outside the Inbox”

Disclosure: A copy of this book was provided at no charge by the authors [amazon ASIN=”0615361811″]Think Outside the Inbox [/amazon]was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot. In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are […]

Posted: 06/14/2010
Under: B2B Marketing, Book Review, CRM, Email Marketing, Marketing

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Getting the B2B Twitter Game on at TWTRCON

Laura Fitton (@pistachio), CEO of oneforty starting off TWTRCON (photo courtesy of Benjamin Jones (@benjajones) of Demosphere) Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses. Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize […]

Posted: 06/14/2010
Under: B2B Marketing, Marketing, Social Networking

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Il Sottovoce – The Whisper – XXX

L’occasione fa l’uomo ladro. Opportunity makes the thief.

Posted: 06/03/2010
Under: Il Sottovoce - The Whisper, Leadership, Marketing

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Jim Sterne’s Social Media Metrics

Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena. He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area. So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]

Posted: 05/27/2010
Under: B2B Marketing, Book Review, Marketing, Metrics & Measurement, Social Networking

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Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing. By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts. By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

Posted: 05/24/2010
Under: B2B Marketing, CRM, Demand Generation, Email Marketing, Marketing, Net-Centric Marketing, Sales, Social Networking

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Moving Your Content Without Breaking Anything

The Marketing Consigliere is happy to say that his blog was folded into the Allinio website – Allinio being a company that helps organizations plan, implement and execute marketing automation projects (run by The Marketing Consigliere, of course). The blog content will not change; it will be yet another resource that Allinio has to offer its clients. (And from a branding perspective, how can you replace a […]

Posted: 05/17/2010
Under: Marketing

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Snap! B2B iPhone Apps! Part III

In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]

Posted: 05/12/2010
Under: B2B Marketing, Marketing, Metrics & Measurement, Mobile

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Unica Helps Marketers Reach Out to iPad Users

You Don’t Have to Be a Genius to Know Marketing Automation

2 Biggies That Make Snailmail Intelligent with Intelisent

Pardot Execs Help You “Think Outside the Inbox”

Il Sottovoce – The Whisper – XXX

Moving Your Content Without Breaking Anything

Snap! B2B iPhone Apps! Part III

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