This year’s FOSE will probably be as good as ever, although last year there was much ambivalence in the Federal contracting crowd. But with with one day to go before the show, the Marketing Consigliere was a bit surprised at this year. Was it because of what was blogged last year? Well, in his blog he mentioned some companies, two of which exhibiting again- Turning Technologies, LLC, and Physical Optics […]
Alterian‘s December 2008 research is starting to reverberate around the Marketing world. While some leading trade publications are still picking up the news, the message is clear – most marketers still need to get their act together, but thankfully realize it. The main problem is money (of course), time, and corporate culture. This United Kingdom-based leading analytics platform company has a lot to say in its report. […]
When does offline beat online? When you need to make a point about the physical world and physical media can pack the most punch. The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity. DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]
The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]
We have all heard about the problems facing the advertising world, but fortunately there are those in it that tacitly agree with the Marketing Consigliere about the opportunities derived from net-centric marketing . This is a well-produced video of some of the agency representatives that attended the iMedia Agency Summit last month. Chris Arens of DraftFCB, Sherry Bennett of JWT Boom, Susan MacDermid of Real Branding, and David Shor of WongDoody gave terrific insight into what leading agencies are thinking […]
Poor Betty Draper. A “desperate housewife” with nothing better to do. She mysteriously appeared as a “follower” on The Marketing Consigliere’s Twitter account. He didn’t know who she was, but her picture sure was glam. Used to the advances of WASPish women seeking more than what their husbands offer, he checked out her profile… Actually, someone at AMC or one of their agencies somehow found him on Twitter, decided he was less Machiavellian than […]
This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]
The Marketing Consigliere would like to congratulate the following agencies and their clients for making OMMA‘s finalist list in the category of E-Mail Campaign for 2008: Moxie Interactive, for Verizon Wireless Smith Harmon Inc. for REI Tribal DDB for Pepsi-Cola All of these accounts bring the art of email to a new level and makes up for a lot of the negativity from spam. While he was not an email delivery […]
This week’s Adweek cover story is about alleged ageism in the advertising industry. “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals. These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]
This year’s Business Marketing Association (BMA) Conference was very enjoyable. This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]