Last month in “Hatching Success with Microsoft Dynamics CRM,” the Marketing Consigliere blogged about Microsoft Incubation Week and encouraged startup companies to take advantage of the program. This week, the Marketing Consigliere was honored to be a guest of Sanjay Jain, ISV Architect Evangelist, and Dave Drach, Managing Director of the Emerging Business Team for Microsoft. As an observer for part of the day, it […]
In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]
In a blog last month entitled “Social Networking : For the Doubting Thomas,” the Marketing Consigliere advised readers to heed the ubiquity of consumer-focused social networking sites like Facebook. An excellent addition to the discussion is seen in the slides called “Portable Social Graphs – Imagining their Potential” put together recently by Jesse Pickard, May Shi, and Malcolm Ong of Avenue A | Razorfish, and Jesse Stay and Daniel Stern. Take the time to […]
There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter. For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth. And recently he heard […]
This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]
This year’s Business Marketing Association (BMA) Conference was very enjoyable. This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]
The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
First allow The Marketing Consigliere to apologize. He migrated to WordPress 2.5 this weekend and found out there’s a major bug that doesn’t allow you to upload images. He will keep his text brief so your eyes don’t glaze over! A week after FOSE and his blog about it, he received an email that caught his attention, but not for the reason that the Marketer who sent it wanted. […]
There are days The Marketing Consigliere misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing! It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]