Joe Zuccaro, Allinio’s President and Marketing Consigliere is going to go out on a limb, less than 12 hours before the polls close. According to the media, however, not too much of a limb – they have been using some interesting predictive analytical tools. He is calling the election and declare Barack Obama the winner of the 2008 Presidential Election. OK, that’s probably not a shocker to most people. […]
This week’s Adweek cover story is about alleged ageism in the advertising industry. “War of the Ages” tries to present a picture of aging baby boomers getting tossed from high-six figure jobs and being replaced by less expensive, “hipper” younger professionals. These hipper and younger professionals also happen to know a lot about network-centric marketing than the axed veterans. While that last statement may be a generalization, […]
The Marketing Consigliere heard someone talking enthusiastically about EDS. I was puzzled why someone in a small startup would be abuzz over the company that Ross Perot put on the map. Well, he was misinformed. Email Data Source, Inc., is a company with a great story that needs to be told. According to their website, they “collect, analyze, organize, and archive thousands of daily email marketing messages, providing our […]
My, my… A year ago The Marketing Consigliere had no idea what work and fun blogging would be. He has slowed down lately due to his work at a startup company in the SaaS space… However, he will try to pick up the pace to bring you another year’s worth of the latest in marketing technology. A lot has happened in the past year in what he […]
This year’s Business Marketing Association (BMA) Conference was very enjoyable. This was The Marketing Consigliere’s second time, so he was able to reconnect with people he had met with the previous year. While The Venetian was a great place to visit in 2007, he thought that Loews Lake Las Vegas Resort was an amazing venue and made it a much more relaxing atmosphere in which to network with other B2B marketers. He […]
The past few weeks have been so hectic the Marketing Consigliere has let his blogging slip but he is still able to keep his personal goal of blogging about marketing and technology every month for an entire year . His latest absence from the blogosphere is this: He is working with a turnaround management team at a VC-backed startup in the space that he has been […]
The cover story of the May 12, 2008 issue of Fortune magazine is “The Best Advice I Ever Got.” All of the stories cover a very diverse set of leaders and are both a quick reading and interesting. The one that stuck out most in The Marketing Consigliere’s mind was that of Craig Newmark of Craigslist. In particular, his statement that he “was working within a marketing division, […]
The Marketing Consigliere had a slow week because he has been the Chair of the 2008 Mid-Atlantic Business Plan Competition. It was a great event and if you have a collegiate business plan competition near you, he encourages you to support it however you can. Many thanks to the amazing student teams, the McDonough School of Business at Georgetown University, the MIT Enterprise Forum of Washington-Baltimore, the judges, and sponsors. Now The […]
Val più la pratica della grammatica. Experience is more important than theory.
OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]