Francisco Goya, Los fusilamientos del tres de mayo, 1814 Museo del Prado, Madrid The Marketing Consigliere posed that question to the Chief Marketing Officer (CMO) Network group in LinkedIn. Mark Chmiel, an EVP and the Chief Marketing & Innovation Officer at Denny’s, had this to say: “I think quite the opposite–the CMO is becoming more important and influential. The key is to have a very strong working relationship […]
Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]
Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways. This week, when many of us were being thankful and looking forward to a better future, reality blasted back in. The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]
Norman Rockwell, Freedom From Want Just a short note today – the Marketing Consigliere does not need to remind you to be thankful for the usual blessings in your life, but wants to make some out-of-the-ordinary thank yous: Thank you to all the Marketers out there who are leveraging the power of Network Centric Marketing and doing their best to bring us the products and services […]
A recent survey conducted by Epsilon reports that 55% of marketing executives said they’re “not too interested” or “not interested at all” in including social networking into their marketing efforts. Don’t they realize their children, whether in college, high school, or grade school are spending inordinate amount of time on social networks? Don’t they know that an entire generation of their employee base has been IMing for […]
There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter. For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth. And recently he heard […]
Real quick – The Marketing Consigliere had a domain name issue and had a terrific GoDaddy service rep. A few minutes later he got a survey from them and loved the look of it. Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]
You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]
This weekend The Marketing Consigliere spent some time checking out Moviestorm, a British firm with an application that allows you to make your own scripted virtual world videos. It had been a while since he toyed on Second Life, which almost seems passe now (and besides, you can’t get good cannoli there); but this sounded too cool. He was really curious so downloaded the 25Mb installer and […]
We’ve all had hard drives crash and gone through the hell of picking up our business lives afterwards. For individuals this can be traumatic and completely disruptive. But what happens to the Enterprise when a database “detonates?” It can make or break a company’s existence; so the money spent on preventing data catastrophes is well spent, but it is prudent to be prepared for the […]