Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]
The Mortgage Industry. The Finance Industry. The Automotive Industry. What’s next? Before the world focused on these stumbling leviathans, there was talk about another tech “bubble” and how it would pop. Any collateral damage from a tech meltdown pales in comparison to the catastrophe in the “industrial age” sector. Yes, the VCs have tightened up again and many entrepreneurs are stamping their feet because their […]
Two companies in the Washington, DC area are approaching a time honored business ritual – the exchange of business cards between two professionals – in slightly different ways. DubMeNow of Vienna, Virginia has a smart phone based application that allows people to quickly text or email their contact data to another user with the application loaded on their smart phone. The data appends directly to device’s […]
Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways. This week, when many of us were being thankful and looking forward to a better future, reality blasted back in. The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]
The Marketing Consigliere has been trying to build up his Twitter list of followers and followees, and had a friend that was following both Hillary Clinton and Barack Obama. So he checked out their Twitter profiles and noticed something odd… Senator Clinton stopped tweeting on October 30th and (now) President Elect Obama stopped tweeting on November 5th, the day after he won one of the most exciting elections in United States history. It’s […]
A recent survey conducted by Epsilon reports that 55% of marketing executives said they’re “not too interested” or “not interested at all” in including social networking into their marketing efforts. Don’t they realize their children, whether in college, high school, or grade school are spending inordinate amount of time on social networks? Don’t they know that an entire generation of their employee base has been IMing for […]
There are many businesspeople and Marketers out there who don’t “get” social networking tools like Facebook and Twitter. For the Doubting Thomas(es) out there that think these tools are “toy”s for the college and underemployed crowd, the Marketing Consigliere has news for you. He’s always been an admirer of David Troy‘s Twittervision, which shows one Twitter “Tweet” at a time all over the globe using Google Earth. And recently he heard […]
The Marketing Consigliere was at a Social Matchbox event in downtown Washington, DC the other evening and happened to “re-meet” Clarence Wooten, CEO of CollectiveX, a very interesting company based in Columbia, Maryland, that provides groups with a social collaboration and networking platform. While at first glance it may appear to be for volunteer, non-profit groups, and consumer-oriented organizations, this application can be used as a collaborative tool for […]
Poor Betty Draper. A “desperate housewife” with nothing better to do. She mysteriously appeared as a “follower” on The Marketing Consigliere’s Twitter account. He didn’t know who she was, but her picture sure was glam. Used to the advances of WASPish women seeking more than what their husbands offer, he checked out her profile… Actually, someone at AMC or one of their agencies somehow found him on Twitter, decided he was less Machiavellian than […]
Joe Zuccaro, Allinio’s President and Marketing Consigliere is going to go out on a limb, less than 12 hours before the polls close. According to the media, however, not too much of a limb – they have been using some interesting predictive analytical tools. He is calling the election and declare Barack Obama the winner of the 2008 Presidential Election. OK, that’s probably not a shocker to most people. […]