Well, TypePad allows The Marketing Consigliere to post to his WordPress blog, www.allinio.com/blog/ from his Facebook account. This blogpost was actually done from that. So why do I want to do that from a social networking site? There’s not as much functionality from the Facebook console unless you really know HTML. At least it works…
OK, there are actually two “i”s in “Social Media,” but The Marketing Consigliere’s point is based on the real popular phrase he lifted this blog’s title from: “There’s no “I” in “Team.” Social media obviously implies groups of individuals communicating or collaborating. And in a Marketing group, there’s no difference. Leadership must learn that Social Media, in order to be successful, must be a team effort. This […]
Last year, Super Bowl XLI was interesting in that the Doritos commercial was made from user-generated content and this year for Super Bowl XLII they promoted their brand with user-generated music. Regarding advertising, there were the “usual suspects” who provided acceptable, entertaining commercials that were spoken about at the water cooler the following week; but from a social networking or technological view this Super Bowl was a bit of […]
Elly Trickett, the Editor-in-Chief of DM News, writes in her article “There’s Life (And Opportunity) Behind Data” about the difficulty of keeping track of consumers as they make life changes and inherently contact information changes. With a new residence but only a cell phone, her usual direct mail fails to reach her but certain vendors plugged into the moving / postal world know how to reach […]