Getting Emotional (Markup Language)

This past week the World Wide Web Consortium (W3C), the international community organization led by Web inventor Tim Berners-Lee that develops web standards, issued a working draft for Emotion Markup Language (EmotionML) 1.0. This is the genesis of a very exciting phase in network centric marketing.

EmotionML  may be of interest to Marketers because it can enhance human-to-machine communication. Emotions are a fundamental component of human communication and need to be included in interpreting messages and their intent.  Additionally, EmotionML can facilitate more efficient processing since emotion and intelligence are closely intertwined. Lastly, EmotionML will enable us to analyze non-verbal behavior, emotion, mental states that can be provided using net-centric platforms to enable data gathering, analysis, and dashboarding.

This is a fascinating niche and it will be interesting to see where it goes five to ten years from now.