The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era. And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession: [amazon ASIN=”0385485662″]The One to One Future: Building Relationships One Customer At A Time[/amazon] by Don Peppers and Martha Rogers, […]
We have all heard about the problems facing the advertising world, but fortunately there are those in it that tacitly agree with the Marketing Consigliere about the opportunities derived from net-centric marketing . This is a well-produced video of some of the agency representatives that attended the iMedia Agency Summit last month. Chris Arens of DraftFCB, Sherry Bennett of JWT Boom, Susan MacDermid of Real Branding, and David Shor of WongDoody gave terrific insight into what leading agencies are thinking […]
Quando il gatto manca, i topi ballano When the cat is not here, the mice will dance
The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane. While much fuss is heard about Silicon Valley, the real center of the Internet universe was and still is the Washington DC area. About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector. Among the Internet […]
Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]
When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria. Audits are important to client companies that use outsourcing services which impact their control of processes and data. The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of controls that are operating within their applications and the fitness of […]
Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be. Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]
It was 40 years ago that the above photograph was taken by the Apollo 8 astronauts Jim Lovell, Bill Anders and Frank Borman. That picture helped soothe a world that saw a lot of turmoil that year and made a lasting impression on a young Italian-American boy. Looking back as a man now older than those brave astronauts were when they took their perilous journey into the unknown, the Marketing Consigliere […]
Santa comes to the mall once a year (although he does get there earlier than he used to). This year, when you bring your children to see him, imagine that after the photos are taken, you don’t need to get the hard copy right away or even wait for them to be emailed. They’re on a photo sharing site where all your loved ones can […]