Aum Chow by AZRainman There are no Marketing Automation “Gurus.” There are no Marketing Automation “Chief Awesome Officers.” There are no Marketing Automation “Ninjas” Just because Marketing Automation is coming of age in parallel with social media, do not think that practitioners of Marketing Automation are of the same stripe as social media “strategists,” “acrobats,” or the above titles. (And yes, while Allinio’s President and […]
Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users […]
Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses. For now, it seems as though the most common applicaiton of QR codes is on display advertising. So what can you do with them? What is exactly is a QR code? First think “bar code” which are one-dimensional (1-D) representations of data in […]
2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year. The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing. “Four of the biggest stories” was woefully short of other considerable developments in the Marketing world. Yes, the tragic earthquake devastating the […]
Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform. One of the most important questions he asked is “Should you look at Marketing Automation options first?” There’s at least one Marketing Automation vendor out there that says it’s […]
The Cluetrain Manifesto 10th Anniversary Edition was written by Rick Levine (@ricklevine), Christopher Locke (@clockerb), Doc Searls (@dsearls), David Weinberger. For those of you who never read it, let’s cut to the chase… Blame it on us for actually waiting a year after this anniversary edition was released. Also scold us for not reading the original eleven years ago. But the newer edition is a disappointment. Not because the original 95 Theses have been taken […]
Last week, this blog listed some of the challenges that a B2B Marketing organization faces for Sales and Marketing Alignment. Aligning those departments is not that easy so you’re not getting off the hook just yet. This week there are five more to think about and have some comfort in knowing that your organization is not the only one that needs to go through such an […]
Day 2 The second day of LeadsCon was interesting than the first day – and it appeared that more people were in the audience too. During a session called “The Billion Dollar Business?”, panelist Brett Markinson, Co-Founder and Chairman of HauteLook, Inc., spoke of natural language bots that would help qualify individuals for conversion; but the best session of the entire conference, from a B2B perspective, was titled “How to […]
Day 1 Yesterday, The Marketing Consigliere asked What will LeadsCon Offer Marketing Automaters? Over 1,000 filled the conference room for the initial sessions. Jay Weintraub (@jayweintraub), an organizer of the event, kept a good tight schedule of some impressive panelists. This was a different world for The Marketing Consigliere, who primarily advises in B2B Marketing world. The event was focused towards the B2C marketing world, where a […]
The Marketing Consigliere loves New York pizza and will find any excuse to go get some. What better excuse than this year’s LeadsCon? Smack dab in the middle of Manhattan, LeadsCon, like a hot fresh pizza straight out of the oven, will offer much to chew on and digest. Jep Castelein (@jepc) of LeadSloth had indicated that he would not be attending since he was concentrating on lead nurturing and lead scoring as opposed […]