This is the third anniversary of this blog. Similar milestones were previously acknowledged in 2009 and 2008 with much joy and pasta, but this year is extra special. Although it is still referred to as “The Marketing Consigliere” Blog, and written in the third person narrative, it is undergoing change as it figures out what kind of Marketing blog it wants to be when it grows up. Earlier this spring […]
Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]
Disclosure: A copy of this book was provided at no charge by the authors Think Outside the Inbox was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot. In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are many […]
Laura Fitton (@pistachio), CEO of oneforty starting off TWTRCON (photo courtesy of Benjamin Jones (@benjajones) of Demosphere) Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses. Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize […]
Jim Sterne (@jimsterne) is an A-List, top notch, impeccable luminary in the metrics arena. He currently chairs the Web Analytics Association, and is the driver of the eMetrics Marketing Optimization Summit, which the Marketing Consigliere has been enjoying for years when it generously comes to the Washington DC Area. So The Marketing Consigliere took great interest when he found out the Jim has come out with another book. His latest […]
video montage of Glengarry Glen Ross courtesy of walkingf00l The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing. By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts. By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]
In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. WebEx, the leading web conferencing company bought a leading web analytics play, recently released their iPhone app, and The Marketing Consigliere is pleased that […]
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]
Don’t worry, it won’t get this complicated. geminidustin / CC BY 2.0 This is the last in a series of excerpts from The Marketing Consigliere’s white paper Net-Centric Marketing & Information Superiority. The Challenge for Today’s Marketer The speed to react to an ever changing and volatile global business environment requires technology to aid the Marketer in sorting through terabytes of constantly flowing and archived data, […]
Charlie Chaplin in Modern Times (1936). This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The IT Department Role & Business Transformation of the Organization Obviously, in the years to come, the IT Department will be a critical partner in effort to transform into a Net-Centric Marketing organization. Requirements for new communications technologies and hardware will need […]