B2B Marketing

9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

Posted: 06/13/2011
Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Business Intelligence, Campaign Management, Content Marketing, Data Mining, Leadership, Metrics & Measurement

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Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

Posted: 06/06/2011
Under: Advertising, Agencies, B2B Marketing, Marketing, Marketing Automation, Metrics & Measurement, Video

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B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

Posted: 06/01/2011
Under: B2B Marketing, Blogging, Marketing, Uncategorized

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The Marketing Automation Universe’s Center – Part IV

This is a the last installment of the activity at DemandCon in San Francisco this week. Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling. The conversations that you have with customers should involve storytelling. A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying […]

Posted: 05/19/2011
Under: B2B Marketing, Campaign Management, Demand Generation, Lead Managment, Marketing, Marketing Automation, Sales

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The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.” Growth is hard. The S&P’s growth over the last few years has been choppy. A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

Posted: 05/19/2011
Under: B2B Marketing, Demand Generation, Lead Managment, Marketing, Marketing Automation, Metrics & Measurement, Sales, Uncategorized

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The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent. He included more information about the journey of a lead in the Marketo Marketing and Sales organization. With approximately 80% […]

Posted: 05/18/2011
Under: B2B Marketing, Campaign Management, Demand Generation, Lead Managment, Marketing, Marketing Automation, Sales

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The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot. Steve reviewed the flow of the day and […]

Posted: 05/18/2011
Under: B2B Marketing, Demand Generation, Lead Managment, Marketing Automation, Metrics & Measurement, Sales, SMB Marketing

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Do Not Resuscitate Do Not Track, Part IV

From the left: Chris Wolf and Marcy Wilder of Hogan Lovells; Maneesha Mithal of the FTC; Stuart K. Pratt of the CDIA, Justin Brookman of the CDT; and Jane Horvath of Google. (not pictured: Hooman Radfar of Clearspring and Robert Quinn of AT&T) It’s been over two years since we blogged about “Do Not Track” regulations, and the pendulum has been swinging in favor of those […]

Posted: 04/29/2011
Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Marketing, Public Relations

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Rock Your Revenue with Marketo & Allinio

Marketo, a leadMarketing Automation platform developer, has been going around the United States for the past few weeks with its ‘Rock Your Revenue’ Tour. The 14-city rock-and-roll themed tour kicked off in March and features several Marketing and Sales experts and thought leaders, who are providing valuable perspective regarding what sales and marketing leaders must do to demonstrate measurable ROI and increase revenue for their organizations: […]

Posted: 04/18/2011
Under: B2B Marketing, Events, Leadership, Marketing, Marketing Automation, Sales

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SugarCon Shows How Sweet CRM Can Be, Day 2

Gumdrops by terren in Virginia No surprise, the second day of SugarCon was as satisfying as the first. Keynote 1 Brian Halligan, CEO of HubSpot started the day with the story of how he realized “inbound marketing” was the proper way to match your marketing efforts with a customer’s buying habits. One of the most interesting things he shared was the list of the most popular keywords used that are linked […]

Posted: 04/06/2011
Under: B2B Marketing, CRM, Marketing, Marketing Automation, Search/SEO/SEM, Social Networking

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9 Truths About B2B Publisher/Agency Turf Conflict

Marketers, Start Unleashing Your Data Engines!

B2B Content: Publish or Perish

The Marketing Automation Universe’s Center – Part III

The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part I

Do Not Resuscitate Do Not Track, Part IV

Rock Your Revenue with Marketo & Allinio

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