The Leads are Beautiful, Wish You Were There…

We’re taking a break from a multi-paragraph blog this week, and we’re not going to go on any major Marketing Automation diatribe, but –  If you haven’t been on vacation this summer, you should leave and go on it.  However, you could rest a lot better on the beach if you had already shored up your lead management process and had implemented a marketing automation system to help with your lead nurturing and scoring.  While you were away, leads could be building up qualification for engagement by sales.  Coming back to a sales force that is confident with the leads you are submitting to them would almost be as good as the vacation itself and make it that much easier to go back to work.

Promise us you’ll do it by next summer if not sooner (Florida is a lot nicer in the wintertime!)  Just  a thought…