Alterian‘s December 2008 research is starting to reverberate around the Marketing world. While some leading trade publications are still picking up the news, the message is clear – most marketers still need to get their act together, but thankfully realize it. The main problem is money (of course), time, and corporate culture. This United Kingdom-based leading analytics platform company has a lot to say in its report. […]
The trend towards personalization in the B2C arena is gathering momentum. This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers. Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts. By also leveraging data […]
Yesterday the Marketing Consigliere sent an email to someone he hopes to blog about in the near future, and he realized what he wrote about to this person would be good for many in his audience today. Since Twitter adoption is gaining momentum, it makes sense to share some lessons to keep your microblogging learning curve shorter. If you wish, you can go to the Twitter Fan Wiki and […]
The 20-Year Road to Net-Centric Marketing brought amusement to many readers who remember the “gold rush” of the “dot-com” era. And the Marketing Consigliere wants to make one more observation about those seemingly long ago days. In the early nineties there was an exciting book that created much buzz in the Marketing profession: [amazon ASIN=”0385485662″]The One to One Future: Building Relationships One Customer At A Time[/amazon] by Don Peppers and Martha Rogers, […]
Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]
When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria. Audits are important to client companies that use outsourcing services which impact their control of processes and data. The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of controls that are operating within their applications and the fitness of […]
Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be. Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]
It was 40 years ago that the above photograph was taken by the Apollo 8 astronauts Jim Lovell, Bill Anders and Frank Borman. That picture helped soothe a world that saw a lot of turmoil that year and made a lasting impression on a young Italian-American boy. Looking back as a man now older than those brave astronauts were when they took their perilous journey into the unknown, the Marketing Consigliere […]
In “Two Better Mousetraps,” the Marketing Consigliere blogged about his preference for one professional-to-professional communication technology over another. He thought DubMeNow offered a less cumbersome way to electronically transfer information between networkers than Mingle360. Living in the Washington, DC area, it was interesting to blog about the two companies. Now the Marketing Consigliere would like to exercise his prerogative to correct a misperception he had about Mingle360. You […]