SuperAds XLIV

SuperAds XLIV

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not […]

Read Me Leave comment

Dear Ol’ GoDaddy

Dear Ol’ GoDaddy

Real quick – The Marketing Consigliere  had a domain name issue and had a terrific GoDaddy service rep.  A few minutes later he got a survey from them and loved the look of it.  Instead of showing numbers on a continuum for the potential answers, they use “thumbs up” and “thumbs down” at each end of the range. This is great B2C brand management in that it […]

Read Me Leave comment