Snap! B2B iPhone Apps! Part II

Snap! B2B iPhone Apps! Part II

The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations.  Those apps were primarily mobile extensions of CRM applications, for use by salespeople.  There are few more to talk about, each more suitable for the marketing side of an organization.  Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to […]

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B2B Twitterer of the Year Awards Announced

B2B Twitterer of the Year Awards Announced

Despite the previous week’s “Snowpocalypse” in the Washington, DC area pushing it back a week, the announcement of the B2B Twitterer of the Year Award (B2BTOTY) winners still shone through the snowladen evening on February 16th. In a packed watering hole event sponsored by the Capital Cabal, The Marketing Consigliere thanked the judges for their outstanding work and B2BTOTY’s largest or “Peacock” sponsors: Peacock Sponsor NetProspex enables sales and marketing executives to […]

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Snowpocalypse Trumps Tweeting Fête

Snowpocalypse Trumps Tweeting Fête

Credit: NASA/GSFC A little less than a month ago when The Marketing Consigliere invited you to a networking event, he forgot that there was someone out to throw a monkey wrench in things. That someone is not a Capo or another family’s Consigliere.  Actually, it’s Old Man Winter.  His “Snowpocalypse” that has been hitting the East Coast, and in particular, the Washington, DC area, has really cramped just about […]

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SuperAds XLIV

SuperAds XLIV

SuperBowl XLIV will provide another interesting event for Marketers to think and talk about. While always designed to be entertaining, the advertisements that make the the SuperBowl “the” marketing event of the year are rumored to be even more entertaining due to the “Great Recession,” and will hopefully lift viewers’ spirits up.  But this year, The Marketing Consigliere will not critique the ads; he is not […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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