Getting Personal with Marketing Automation

Getting Personal with Marketing Automation

Pardot does it again: A great infographic that speaks for itself (we know, that’s what they’re supposed to do)… But personalization is easier said than done – it’s another painful but necessary phase of an organization’s transformation into a truly network-centric, data driven company.  The challenge to personalization is knowing what to personalize in your content and how to gather that granular data.  Progressive profiling on forms […]

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