5 Things Marketers Can Learn From Politicians

5 Things Marketers Can Learn From Politicians

Campaigning is Marketing, of course – no one is going to argue against that. And in the United States, one may indeed argue that politics is the ultimate form of marketing – finding a need and delivering it. However, the exchange is not purely monetary and it is a challenging process to “make the deal” that opens to doors for the delivery of the need. […]

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2010 B2B Twitterer of the Year Awards

2010 B2B Twitterer of the Year Awards

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its third year, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 17th. This year should be bigger than ever, and Allinio is pleased to be working with MLT Creative, Make Good Media, HubSot, and NetProspex on making this year’s Awards a success.  Additionally, […]

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Tap11′s Intelligence Helps You Tap More Out of Twitter

Tap11′s Intelligence Helps You Tap More Out of Twitter

At TWTRCON this past June, we found out about Tap11, a Twitter business intelligence platform that allows companies to track, engage, and increase their audience with great data mining, metrics & measurement, and business intelligence capabilities.  Earlier in the spring, the San Francisco based company launched with over 100 major brands and marketing firms and is VC backed.  Allinio had the privilege of asking Adam Zbar (@zman47), Tap11′s CEO, a […]

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