Green Friday and Monday

Green Friday and Monday

For the past couple days in the United States, some Internet activity was subdued because most businesses were closed and many people were preoccupied with the Thanksgiving holiday. The Marketing Consigliere says “some” because he meant the human traffic. If you think about it, the non-human traffic and computing did not rest one bit. Spiders continued to scan sites for search engine rankings; the work […]

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B2B Magazine is Preaching- Where’s the Choir?

B2B Magazine is Preaching- Where’s the Choir?

In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago.  The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]

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ad:tech Rocks New York

ad:tech Rocks New York

The three floors of ad:tech at the New York Hilton were buzzing this week. Compared to last April’s event in San Francisco, it was an older crowd, and it definitely was a crowd. Advertising agencies, affiliates, SEO gurus and the like. Following my proven time management routine, I avoided the booths of any company whose message in the ad-tech program was “we are a leading web analytics firm.” That way […]

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Why the Writers’ Strike Could Fail

Why the Writers’ Strike Could Fail

While we have a classic case of challenging those who control the “means of production,” there is something new that the Writers Guild of America should worry about. This is a test of Network-Centric Marketing – of the “wisdom of crowds,” of social networking, and of public relations and brand management. CSI is already on Second Life, inviting viewers to “act” in its virtual episode. While the basic script […]

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Intermezzo

Intermezzo

Hi! To those of you who have emailed The Marketing Consigliere wondering where he’s been, here’s the short story – He bought a new laptop and not all of his User IDs and Passwords made it with him. It took him a while to get everything configured and up to speed. Oh yeah, he has also fired his employer, contracted his services out, and is […]

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