Il Sottovoce – The Whisper – XIX

Il Sottovoce – The Whisper – XIX

Il miglior condimento è l’appetito. Hunger is the best sauce.

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CXOs – Get Marketing On Track! Part III

CXOs – Get Marketing On Track! Part III

“CXOs – Get Marketing On Track! Part I” and Part II have attracted new readers that The Marketing Consigliere has been happy to become acquainted with.  The timeliness of this blog apparently has hit a nerve and now another report underscores the need to “get marketing on track.” The CMO Council recently commissioned a study to determine current marketing operations in light of “economic uncertainty and decreasing budgetary resources.” […]

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CXOs – Get Marketing On Track! Part II

CXOs – Get Marketing On Track! Part II

No sooner had the Marketing Consigliere posted yesterday’s blog entitled “CXOs – Get Marketing On Track!” did another occurence involving online metrics and web analytics come to his attention. Reporting on the Interactive Advertising Bureau‘s Ecosystem 2.0 Annual Conference, ClickZ writer Zachary Rodgers wrote in “Millard Issues Plea for More Art, Less Science in Online Ads” that Wenda Harris Millard, co-CEO at Martha Stewart Living Omnimedia, said during her speech about online advertising […]

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CXOs – Get Marketing On Track!

CXOs – Get Marketing On Track!

Alterian‘s December 2008 research is starting to reverberate around the Marketing world. While some leading trade publications are still picking up the news, the message is clear – most marketers still need to get their act together, but thankfully realize it.  The main problem is money (of course), time, and corporate culture. This United Kingdom-based leading analytics platform company has a lot to say in its report.  […]

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When Offline Won’t “Bomb”

When Offline Won’t “Bomb”

When does offline beat online?  When you need to make a point about the physical world and physical media can pack the most punch.  The Marketing Consigliere likes to focus on Internet based technologies that marketers should use, but tips his hat to some good old-fashioned analog ingenuity.  DMNews recently highlighted a very creative effort by agency DraftFCB New Zealand that helped their client, the Aotearoa New Zealand Cluster Munition Coalition (ANZCMC) A […]

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Intelligence 2.0 – Much Smarter Than You Think

Intelligence 2.0 – Much Smarter Than You Think

The Marketing Consigliere likes to take examples from our nation’s honored warriors and apply them to business and marketing problems.  He also wants to recognize things which can be publicized from the impressive United States Intelligence Community that are relevant to Network-Centric Marketers. Yesterday, the Adobe Intelligence Community Executive Forum, sponsored by Adobe and Carahsoft Technology Corporation, a Washington, DC based government IT solutions provider, was held with a gathering […]

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Do Not Resuscitate Do Not Track, Part III

Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

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Your PURLsonal Brand

Your PURLsonal Brand

The trend towards personalization in the B2C arena is gathering momentum.  This week an interesting announcement made the trade press regarding the famous brand Brooks Brothers – They are working with direct marketing company MBS to bring a unique one-to-one solution to their customers.  Using MBS’ Klondike relational database, Brooks Brothers will be able to integrate data from their call center, brick and mortar, and online efforts.   By also leveraging data […]

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Il Sottovoce – The Whisper – XVIII

Il Sottovoce – The Whisper – XVIII

La ragione è del piu forte.  Contra la forza la ragion non vale. Might is right.

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The Malls Have Eyes…

The Malls Have Eyes…

In a Marketing Consigliere blog from last year, it was noted that the integration of eye analytics and ultrasound by companies such as Influence Media make possible the delivery of audio messages to precise spots in a public space, based on eye contact.  Another blog from around the same time described the possibility of using video and off-the-shelf technologies to profile automobiles entering a parking lot and target messages via digital […]

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