IT’s Role in Marketing Automation

IT’s Role in Marketing Automation

Charlie Chaplin in Modern Times (1936). This is the ninth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The IT Department Role & Business Transformation of the Organization Obviously, in the years to come, the IT Department will be a critical partner in  effort to transform into a Net-Centric Marketing organization.  Requirements for new communications technologies and hardware will need […]

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Marketing Automation Comms & Computing

Marketing Automation Comms & Computing

Your Marketing and Sales teams should communicate like a platoon.   This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Communications Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications.  For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains […]

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C4 or “4 Cs” for Marketing Automation

C4 or “4 Cs” for Marketing Automation

USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]

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Marketing Automation’s “Boots on the Ground”

Marketing Automation’s “Boots on the Ground”

from Dslyecxi.com’s Tactics, Techniques & Procedures Guide This is the sixth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Human Intelligence As in warfare, the benefits of technology for Marketers do not make Human Intelligence (HUMINT) obsolete; the direct observation by humans of an event or environment is just as critical as ever.  As always, the better the HUMINT is, […]

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Robots & Bots Are Part of Marketing Automation

Robots & Bots Are Part of Marketing Automation

Parrot drone controllable by an iPhone; modifiable for gathering data This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. Company UAVs? In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are […]

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Marketing Automation – Intelligence Required

Marketing Automation – Intelligence Required

Sea-Based X Band Radar – Boeing Company This is the fourth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The “ISR” Portion: Intelligence, Surveillance & Reconnaissance Gathering market data has become more critical than ever. Net-Centric Marketing allows for a scale of collecting and processing data never before seen.  The ability to conduct polling over the web has been prevalent […]

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How Can Marketing Automation Learn From DoD?

How Can Marketing Automation Learn From DoD?

US Navy   The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small,  that wants to survive 21st Century, globalized business. This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 3. Applying C4ISR to Marketing Commerce, of course, should not […]

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Marketing Automation’s Bleeding Edge Model

Marketing Automation’s Bleeding Edge Model

This is the second in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 2. C4ISR – A Military Concept C4ISR stands for “Command, Control, Communications, Computing, Intelligence, Surveillance, and Reconnaissance” and derives from earlier acronyms describing components of this concept.  More than just another military acronym, C4ISR is the strategic and tactical leveraging of technology to create speed, accuracy, and efficiency in the battlefield, […]

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A Military Perspective of Marketing Automation

A Military Perspective of Marketing Automation

AFCEA   The Marketing Consigliere knows many great B2B professionals in the Marketing Automation space.  Many of them are great evangelists spreading the word of the promise of the growing number of tools out there that help firms drive revenue by aligning Sales and Marketing.  However, he feels that there has not been a sufficient model that sets the stage for the transformation necessary to […]

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Il Sottovoce – The Whisper – XXVII

Il Sottovoce – The Whisper – XXVII

Fa I fatte e no parole. Do it.  Don’t talk about it.

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