This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad. This capability allows Marketers to target and track email communications to iPad users. This is a tremendous boost to the utility of this marketing automation technology, which determines what device customers or prospects are using to view email, and then renders the communication in the device-specific format whether it be iPad, iPhone, Android, Blackberry or other “smart” […]
Here’s what The Marketing Consigliere thinks about The Essential Marketing Automation Handbook which was written by Ardath Albee (@ardath421) in conjunction with Marketing Automation platform vendor Genius.com… The other week Think Outside the Inbox, a book you can purchase, was reviewed and this next review, a free ebook downloadable here is very timely. Basically, The Marketing Consigliere recommends that you read both books, starting with Think Outside the Inbox, followed by The Essential Marketing Automation Handbook. “Think” is […]
Last week at the DMA‘s Digital Marketing Days, The Marketing Consigliere was curious about what technologies there were to improve traditional “non-technical” direct marketing. Sadly enough, many of the exhibitors involved in printing looked sort of embarrassed when they were asked if they were involved with “variable data printing.” Another SWAG vendor offering custom logo printing on just about anything with a surface had not ever used Twitter, confusing […]
Disclosure: A copy of this book was provided at no charge by the authors Think Outside the Inbox was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot. In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are many […]
L’occasione fa l’uomo ladro. Opportunity makes the thief.