When Bad Things Happen to Good Salespeople

When Bad Things Happen to Good Salespeople

The Marketing Consigliere has had to “whack” decent salespeople for business reasons.  He recently led a discussion in LinkedIn regarding valid reasons for terminating salespeople who were actually hitting their numbers. Kevin Dunal, President of Oculus Info Inc. presents a valid ROI argument for optimizing your sales team. “…I have seen this happen which in my mind is justifiable, is the case of redeploying head count to a larger […]

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Brandhackers – Buy or Build?

Brandhackers – Buy or Build?

Back in LinkedIn, I asked a question to the “BrandHackers” group: What do you think the trend for Brand conversations is going to be: A. Brands will create their own social networking platform B.  Brands will buy a social networking platform to use While I only received a handful of comments, I must say that they were good: Shashank Nigam, a columnist for Interbrand‘s BrandChannel.com and Editor/Blogger at SimpliFlying, said: […]

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Is the CMO Position in Jeopardy?

Is the CMO Position in Jeopardy?

Francisco Goya, Los fusilamientos del tres de mayo, 1814 Museo del Prado, Madrid   The Marketing Consigliere posed that question to the Chief Marketing Officer (CMO) Network group in LinkedIn. Mark Chmiel, an EVP and the Chief Marketing & Innovation Officer at Denny’s, had this to say: “I think quite the opposite–the CMO is becoming more important and influential. The key is to have a very strong working relationship […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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If the Tech Bubble Bursts Will Anyone Notice?

If the Tech Bubble Bursts Will Anyone Notice?

The Mortgage Industry. The Finance Industry. The Automotive Industry. What’s next?  Before the world focused on these stumbling leviathans, there was talk about another tech “bubble” and how it would pop. Any collateral damage from a tech meltdown pales in comparison to the catastrophe in the “industrial age” sector.  Yes, the VCs have tightened up again and many entrepreneurs are stamping their feet because their […]

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Two Better Mousetraps?

Two Better Mousetraps?

Two companies in the Washington, DC area are approaching a time honored business ritual – the exchange of business cards between two professionals – in slightly different ways. DubMeNow of Vienna, Virginia has a smart phone based application that allows people to quickly text or email their contact data to another user with the application loaded on their smart phone. The data appends directly to device’s […]

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Securing Data from Across the Pond

Securing Data from Across the Pond

How do you keep CRM data secure once you’ve gathered it?  Do you have to treat some data different than other data due to its country of origin?  These are important questions for B2C marketers in an increasingly international economy.  Datawarehousing and security issues are not going to go away as political boundaries get fuzzier. Thanks to Greg Miller, the Marketing Consigliere found out about an […]

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