The “Post-Marketing” and Social Commerce Era

The “Post-Marketing” and Social Commerce Era

In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.” Certainly social media has made […]

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