Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]