Lead Generation with Twitter

Lead Generation with Twitter

Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success.  It was based on HubSpot‘s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.” These findings are noteworthy and lead to more questions… From the chart below, […]

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Can Freemail Pay Off?

Can Freemail Pay Off?

eMarketer fanfared the results of a MailChimp survey result this week.  There are millions of users of “free” email through providers like Yahoo!, Google, and Microsoft with Yahoo! Mail, Gmail, and Hotmail, respectively.  AOL is included in the report, although its services are not free; the email is part of the overall package.   Of those users, however, which are the most “engaged” with their email? We predict that people will use free email, even in business situations, […]

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Do Not Resuscitate Do Not Track, Part III

Do Not Resuscitate Do Not Track, Part III

What a difference a year and a little election make. In 2007, the Marketing Consigliere blogged in Do Not Resuscitate Do Not Track Part I and Part II about the importance of government steering clear of regulation of behavioral targeting. Late last week, the Federal Trade Commission issued a report entitled “Self-Regulatory Principles For Online Behavioral Advertising” advising the manner in which markete rs gather, store, collaborate and act upon data gathered from […]

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