C4 or “4 Cs” for Marketing Automation

C4 or “4 Cs” for Marketing Automation

USS Vincennes (CG-49) Combat Information Center / CC by divemasterking2000 This is the seventh in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. The C4 Portion: Command, Control, Communication & Computing C4 responsibilities require up-to-date equipment, robust networks, and comprehensive business rules to be followed by a Marketing executive in planning, directing, and executing in order to achieve marketing objectives. Command & Control Command […]

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“Digitally Deficient CMOs Need Not Apply”

“Digitally Deficient CMOs Need Not Apply”

Jeff Gundersen’s recent article “All You Digitally Deficient CMOs Need Not Apply” in the July 23rd Advertising Age reminded me of my blog entry just a couple of weeks ago about what I call the “Digital Leadership Vacuum.” Yet another reminder that Marketers should be leaders, and not “Technology Leave-Behinds.” The surge in EMM and MRM is going to drown their careers if they don’t watch out.  The […]

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A Digital Leadership Vacuum

A Digital Leadership Vacuum

There once was a company with a proud brand. They talked about how to strengthen the brand, how to promote the brand, and how to leverage the brand. When I asked how they measured the efficacy of his “branding,” they had no answer. They ran no focus groups regularly. They polled no customers. They held no internal meetings to develop a measurement methodology. They could […]

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