SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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SuperAds XLIII

SuperAds XLIII

The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna.  He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship.  Fine – not everyone was willing to pay $3,000,000 for a spot this year.   While no agency stood out significantly […]

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Happy Birthday, CAN-SPAM

Happy Birthday, CAN-SPAM

Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare.  To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act.  This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]

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Squidoo Lenses for B2B Marketers?

Squidoo Lenses for B2B Marketers?

I’ve set up a “lens” called  “C4ISR  Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]

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