Stealing from Peter to Pay Paul

Stealing from Peter to Pay Paul

The Marketing Consigliere had a slow week because he has been the Chair of the 2008 Mid-Atlantic Business Plan Competition. It was a great event and if you have a collegiate business plan competition near you, he encourages you to support it however you can. Many thanks to the amazing student teams, the McDonough School of Business at Georgetown University, the MIT Enterprise Forum of Washington-Baltimore, the judges, and sponsors. Now The […]

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Hitting on Web Analytics

Hitting on Web Analytics

The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]

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