Change is happening in the Federal government, and there is definitely positive change happening in the US Department of Commerce regarding the 2010 Census.
Marketers don’t think about it much, but it truly is an immense and impressive marketing research effort that has no peer. While it is obviously a governmental effort to determine things as varied as legislative representation and budget allocation, the primary research that will be available to marketers will be significant. With this data, Marketers will have the business intelligence to better understand the demographic changes which are transpiring in the United States. Important decisions impacting things like site locations, sales territory design, quotas, and product development will be made in the future based on the Census.
