Marketing Automation Chicken or CRM Egg?

Marketing Automation Chicken or CRM Egg?

Last week Jep Castelein (@jepc) of LeadSloth posted a great blogging entry entitled “Best CRM for Marketing Automation: Salesforce.com, Microsoft, or Oracle?” and explained pragmatically what you need to think about when making the move to a Marketing Automation platform.  One of the most important questions he asked is “Should you look at Marketing Automation options first?”  There’s at least one Marketing Automation vendor out there that says it’s […]

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Jigsaw, NetProspex Take the Lead with Leads

Jigsaw, NetProspex Take the Lead with Leads

video montage of Glengarry Glen Ross courtesy of walkingf00l   The recent acquisition of Jigsaw by Salesforce is a good sign of the times for Net-Centric Marketing.  By including Jigsaw’s 21 million B2B contacts as part of its AppExchange service offering, Saleforce makes a more seamless process out of your email marketing efforts.  By having the data needed to drive your revenue available in a convenient way, you no longer need to hunt down […]

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Snap! B2B iPhone Apps! – Part I

Snap! B2B iPhone Apps! – Part I

With more companies computing in “the cloud,” and more people going mobile, it will be important to stay connected to the constant marketing data streams that help make timely, critical decisions.  Apple‘s popular iPhone, which was once thought of as a shiny object with frivolous bells and whistles, is becoming a potential powerful tool for the B2B Marketing professional. Some leading marketing automation service providers have created applications […]

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4-Point Strategy: How Not to Get “Whacked”

4-Point Strategy: How Not to Get “Whacked”

You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves.  We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months.  And for companies too small […]

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