Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They […]
Like last year’s blogpost, this one will focus on Super Bowl LXV‘s B2B, not B2C advertisements, but it will be awfully short with emphasis on awful. It’s a given that the commercial breaks would be dominated by the “usual suspects” of B2C Marketing; but where there was hope of a in increase in participation by B2B organizations. However, the only commercials that were definitely meant for business users […]
In 2000, The Marketing Consigliere configured an application for a small startup’s sales group using a cool new tool called Salsforce.com. Most sales organizations were using spreadsheets and flat databases (and a lot still are) so the idea of what was known at the time as an ASP-based offering was very unique. The startup is long gone from this earth, but Salesforce has grown to be […]